Our Approach

A digital transformation service that helps you build a more agile, efficient and innovative organisation.

The Chrysalis effect

Chrysalis provides a digital transformation service to help build a more agile, efficient and innovative organisation focused on creating a more personal user experience and closer customer relationships within large member communities.

This sounds like it could be a long-drawn-out process, but it’s not. We deploy a rapid and agile technique to generate quick wins from day one, while steadily building a vast pool of digital knowledge for building innovative internal processes and member engagement strategies.

Digital transformation is a naturally iterative process for reinventing your business with new processes, systems and technology and bringing about a cultural shift in the way your people think and do things.

20 years of working in your sector have taught us a great deal about the unique challenges faced by membership organisations and trade associations. The sheer scale of going all-digital in managing, supporting and engaging such large and diverse communities implies cost and complexity that seems too large to contemplate.

With Chrysalis, it’s anything but…

Brave new world

Digital transformation means what it says. Shaking out old processes, questioning the way things are done, encouraging everyone and anyone to come forward with ideas, aspirations and criticism and being brave, creative and ambitious. Like most things worth doing, you only get out what you put in.

Our job is to work with you in promoting and encouraging the cultural shift that’s needed to get really smart with digital. It’s all about getting out of your comfort zone, pushing boundaries and experimenting with new ideas.

Let’s make it personal

Digital savvy users demand and expect you to make them feel like they’re the most important of all your customers. They want to control and manage their membership online, anytime and anywhere. When they log on, they want to see the information that is useful, relevant and makes a difference: from subscription renewal alerts to e-learning, events, task groups, and more.

It’s all about integration – bringing people, departments and processes together and interacting with members, one to one while making it business as usual. We’ll help you transition information silos to a common, digital platform for collecting, organising and using data.

We’ll streamline your business processes with innovative, shared applications and revitalise valuable legacy systems to maximise technology investment. We’ll transform your CRM and website into a powerful engine for driving your business, rather than an introspective IT project. We’ll help you mirror the member journey with dynamic and inspiring content. And we’ll introduce you to technology suppliers who we know will more than measure up to the task.

One step at a time

Rome was not built in a day. We’ll help you identify targets where small changes can quickly make a big and visible difference in a matter of weeks. Informed decisions and fast ROI, will give the impetus to press ahead and invest in more complex and ambitious long-term projects.

To learn more do get in touch

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