As social distancing and working from home extends, digital interaction becomes more and more important. Now that we have a few weeks of working from home and there are a vast amount of hints and tips out there and great tools to help us we need to make sure that we are making the best of these behaviour changes. People still like people, therefore face to face interaction will come back, but digital interaction will continue to grow and we feel at a faster rate than ever before as peoples confidence and reliance grows.
This is a period that people have to make digital technology work for them, the importance of digital social interaction and community is vital, but so is making your website user friendly and don’t forget to collect and use the wealth of data on interactions. We have created a 3-min video on Google Analytics to help you put something in place quickly.
Don’t let all this work go to waste, many of the plans you have had to put in place rapidly, sticky plasters on systems and technology to make things work can be tweaked and enhanced to make them work more permanently, ask yourself a few key questions to make sure that you focus the efforts.
Are you trying to do too much, is your effort focused?
Doing less, more frequently and better will make the difference. This is not a new way of thinking and can apply to many areas of the business, so ask yourself, what are our members interacting with, this will guide you to the right decisions.
It is better to evaluate your business challenges and then select the right tools based on this, you have to see how this sits into your business landscape as the wider organisation should be on board. Tinkering around the edges of technology will in most instances annoy your members.
Experimentation and pilots are a great way of working to see and test real benefits, working iteratively is key. While your ultimate plan may take a while to achieve, ensure that you have shorter projects and work cycles that can be measured and you can see outcomes along the path. It is vital.
Do you work across the business today?
Collaboration is everything when adopting a more digital approach, this is not easy but the benefits to the organisation will be amazing. Throwing together departments and cross-functional teams will build trust and partnership where no challenge is too big. This enables an individual’s strengths and weaknesses to be learnt, therefore improving future collaborations.
Are your decisions based on fact or gut feeling?
Never have you had the ability to gather so much data on your member’s behaviour. Digital produces data, all interactions leave a trace. Think of it as a series of footprints, follow the trail and you can discover so much about your members. Using these digital footprints helps you to make informed decisions and directs the path to follow, reducing the need for just gut feel. It is easy to drown in data, so only use the findings you can draw actions from and where you can use that data to learn or make recommendations for improvement.
We have written a number of articles that may be of interest on your digital journey. Never be afraid to ask, we are always happy to offer unbiased advice and recommendations.
Chrysalis Digital provides a digital transformation service designed to help build a more agile, efficient and innovative organisation. With its broad cross-sector experience Chrysalis has helped many organisations map their digital path and through careful planning and assessment, choose the right technology partners. Chrysalis Digital is 100% agnostic when recommending CMS and CRM suppliers to its clients.
If you need any help with the next steps in your journey please call Ben Sturt on 07469 768990 or email info@chrysalisdigital.co.uk