About us

Chrysalis Digital is made up of seasoned, passionate and experienced people with many years of experience as digital and data consultants in the Membership sector.

At Chrysalis Digital we have built up a solid reputation as an independent ‘hands on’ consultancy providing best practice support/advice and working to the very highest standards.

Our team is made up of seasoned, passionate and experienced people with many years of experience in their specialisms across the Membership and NFP sector. As a team of people we have worked together for a long time and we know what it takes to improve member services.

Ben Sturt

Founder and senior consultant

Ben has been working closely with membership organisations for over 25 years, spanning many sub-verticals within this sector. He has created and led the digital strategy for many organisations during this time, most recently he has run projects with the Institution of structural engineers (IStructE), the British Ecological Society (BES) and the Association of Commonwealth Universities (ACU).

He has brought this wealth of experience together launching Chrysalis Digital 9 years ago, focused on ensuring organisations have the right CRM, website and technology platforms to grow and develop their membership, improve operations and drive permanent efficiencies across their business.

Drawing upon his understanding of the unique challenges within each organisation he can translate business requirements into actionable steps, ensuring that technical requirements and communication requirements are all aligned, helping Membership organisations to confidently embark on their digital journey.

Focus Ben lives in the New Forest, with his family. When not at work he can be found enjoying the outdoors, bombing around the countryside on his mountain bike and walking the dog.

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Clare Bennett

Senior consultant

Clare is an experienced c-suite senior consultant with over 20 years’ experience in Technology holding a number of executive and senior roles across a variety of sectors. Helping organisations in the delivery of business change and transformation programmes, enabling clients to leverage insights to achieve strategic outcomes.

Typical organisations she has worked with to shed light on complex business challenges to enabling and supporting organisational change, include the Confederation of School Trusts, IMechE, CASME, CIWEM, CAFOD, Manchester Metropolitan University and Girls’ Day School Trust,

She brings a fresh perspective to support organisational transformation by really partnering with clients to understand their business objectives then bringing real life experience and expertise to support them through a completely independent and agnostic approach.

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Mandy Kostiadis

Data scientist

Mandy is passionate about data and how it can be transformed into interpretable knowledge to help businesses better understand and communicate with their customers. Enabling this interest, she has worked as a data scientist in an agency environment for the last 15 years and her specialisms include segmentations, propensity modelling and data automation.  She has worked with both B2B and B2C clients including Pitney Bowes, Heathrow Express, AQA, Hearst Publishing, Freesat, and The European Society of Endocrinology.

Prior to this, Mandy spent 14 years working within HSBC and its subsidiaries across  the areas of Treasury, Risk, Personal Banking and Retail Finance.

Mandy has a BSc in Mathematics and Statistics from the University of Surrey, and holds the Association of Corporate Treasurers Associate Professional Qualification.

Focus When not working, she enjoys running, escape rooms, and spending time with her husband and two children at their home in Surrey.

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Sally Hopwood

Change management consultant and project manager

Sally has over 30 years of experience within the IT industry, working with blue-chip customers to create value-added solutions to their business using technology. More recently, as a certified Lean Six Sigma Black Belt, Sally focused on sales process improvement schemes within Hewlett Packard, working across departments resulting in productivity and customer satisfaction improvement.

Sally joined Hewlett Packard as a Sales Account Manager in 1982 and enjoyed success with her clients across varying industries, which gave her the passion of working in sales and ensuring total customer satisfaction.

She worked at HP Worldwide, European and Country in a Sales Strategy role creating the sales methodology and driving the effective usage of CRM tools, ensuring there was a healthy pipeline for the sales teams and the company.

With an eye on digital transformation, she managed a review of the end to end sales and marketing demand generation process resulting in a social selling strategy being implemented.

Focus Sally lives with her husband in Berkshire. As their children finished University and flew the nest, Sally embarked on a part-time MSc in Strategic Quality Management developing her academic skills alongside work assignments.

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Lucy Arthur

Marketing consultant

Lucy has over 25 years of marketing experience, working within the IT/Retail and Membership sectors.

Lucy joined Compaq Computer Corp in 1997 as a Consumer Product Manager, successfully launching the first ecommerce solution, through to recently running the UK&I digital transformation for Hewlett Packard Enterprise UK&I. She has managed field marketing teams both in the UK and across Europe driving many integrated marketing programmes – demonstrating how marketing can truly help to drive a healthy pipeline for a company.

She was the UK and Irish Marketing Director for Hewlett Packard Enterprise and led the launch of the new company in 2015 through to the complete digital transformation of marketing in 2016.

Focus Lucy lives in Hampshire, with her husband and 2 boys. When not focused on marketing she is running around with her boys, following her love of fitness and nutrition.

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Team resources

Depending on your requirements Chrysalis can deploy a range of experts with specialist skills that will enable you to successfully achieve your project objectives.


Digital strategy
Data strategy
Business case support
Business analysis
Process mapping
Data analysis
Data migration preparation
Project management
Change management
Supplier selection
Digital audit